Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. This should happen across touchpoints: social engagement, reviews, referrals, etc.

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Currency Alliance

JUNE 19, 2019

More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. Collecting data at more touchpoints is very useful. The newspaper won ‘Best Use of CRM’. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

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Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. Emotional loyalty: add incentives along many touchpoints in customer journeys. Define the strategy. demonstrating environmental responsibility.

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PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Membership models, including elements from traditional loyalty and rewards programs, can be a very effective way to improve customer loyalty—but the mindset should be broad when considering what that membership experience could contain (see #3, below).

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Currency Alliance

NOVEMBER 14, 2019

But 2019 has seen a major uptick in brands breaking apart legacy architectures, and 2020 will see microservices embraced across industries and independent of company size. To support digital transformation, your customer data needs to be in a single CRM that actions data using a single campaign management system. The tide is turning.

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Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.

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Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Second, emotional loyalty involves rewarding your customers for many more touchpoints than just purchases.

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