Currency Alliance

NOVEMBER 4, 2022

In 2017, legislation in the European Union reduced the interchange fee from 2-2.5% Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Rationalizing loyalty ROI vs other marketing channels.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. Customer Experience & Loyalty Statistics. In 2018, 51% of e-commerce brands offered same-day delivery, up from 16% in 2017. Customer Experience ROI Statistics. To gain higher ROI for your business, it is important that you offer the best possible customer experience.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% in 2017[ii]. Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains. This is what generates ongoing external engagement (e.g.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SurveySensum

SEPTEMBER 8, 2023

NPS increases customer loyalty: According to the 2017 Temkin research , promoters are 4.2 Engage with them through personalized communication, and exclusive offers to show your appreciation for their loyalty. This includes referral programs, loyalty programs, etc. times more likely to buy again, 5.6

NPS 52

NPS ROI Social Media Effort Score 52

Pointillist

MAY 23, 2018

Less than half of respondents (43%) in the 2017 Gartner survey characterize their current efforts as “mostly event-triggered.” How to Maximize Your Journey Analytics ROI. For example, you could automatically communicate with a customer via their preferred communication channel (e.g. One-on-one interviews.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Thematic

NOVEMBER 13, 2018

As per the Temkin Group’s The State of VoC Programs report , most companies find their VOC programs to be the most valuable for “identifying and fixing quick-hit operational issues” and least valuable for “identifying innovative product and service ideas.”. Demonstrate strategic ROI for customer experience value.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Currency Alliance

MARCH 9, 2021

Harvard Business Review stated in 2017 that 73% of customers are using multiple channels at the same time. Therefore, headless loyalty systems deliver the flexibility and rapid time-to-market that optimizes return on investment (ROI) from their digital transformation efforts. Why is this important?

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59