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How to Improve Customer Experience at a Fast Food Restaurant with Fernando Machado of Burger King

Customer Bliss

You want it now, you want it fast, you want good service, you want it with no friction,” says Fernando Machado, Global Chief Marketing Officer at Burger King, regarding the company’s transformation to improve its guest experience and meet customer needs. I want to cause an impact on the industry, to the brand. I love what I do.

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Inspiring Customer Service Excellence: Recapping Day 2 and Wrapping Up C3 2017

Clarabridge

Lyft Discusses Increasing Efficiency to Elevate the Customer Experience. Following HCSC and Northridge Group’s keynote, Rebecca Liberman, Voice of the Customer Specialist for Lyft, revealed why brands must track feedback in real-time to better delight their customers. Feel like you missed out on the extravaganza of the year?

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Customer Experience Innovation in Healthcare, With Jackie McAtee – CB56

Customer Bliss

With creativity, passion and award-winning know-how, Jackie supports service-orientated organizations and helps to improve their guest experience through innovation, engagement, and empowerment. She actually managed the branding for Burj al Arab, considered by some to be the most luxurious hotel in the world.

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A New Recipe for CX Success with Auntie Anne’s

inmoment

Auntie Anne’s understands that the guest experience and the employee experience are closely connected. According to Forrester, customers who have great experiences are 3.6x times more likely to spend more money with the brand. Here’s Auntie Anne’s OSAT after InMoment implementation: 2017: 62.8. 2018: 65.0.

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Build a Strong Connection to Customers

ReviewTrackers

Customer journey mapping (drawing the various stages at which your customers engage with your brand) is crucial to providing an experience in which customers feel like banks care about them. Check out how today’s consumers make decisions in our 2017 Local Search Report. Anticipate Rather Than React. Focus on Local SEO.

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Hotel Reputation Management: 9 Best Practices and Tactics

ReviewTrackers

Whether you’re managing a boutique resort with a dozen rooms or an international destination brand with tens or hundreds of hotel properties around the world, your ability to monitor, influence, and improve the way your hotel is perceived online by existing and potential guests can spell the difference between winning and losing.

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How Proper Training is Kryptonite to Bad Online Reviews

ReviewTrackers

This is true not only because it will help provide a better guest experience, but because alcohol is the biggest profit generator for restaurants and your staff should be ace liquor salespeople. Your guests will appreciate it. You’ll also like: Brand Reputation Protection: The Complete Guide.