Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition
Optimove
JANUARY 6, 2022
Advertising and branding not only come first in the funnel but also historically. It’s also sexier, and it’s easy to see why: if you greenlight an advertising campaign, the people next to you on the train can rustle through a newspaper or glance out the window and bump into your work. First, because it was here first.
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