Storyminers
MAY 16, 2016
[Originally published on APADMI Apr 20, 2016 – Advice & Guides, Blog as:]. our research has revealed that not all retailers are using each channel to full effect and mobile apps are not up to scratch or consistent with the experience shoppers may have on the retailer’s website or in-store.
Bold360
NOVEMBER 21, 2016
In 2016, the customer experience became the focal point of marketing, acquisition, onboarding, UX design, and many other core business functions. “I have learned in 2016 that our customers (aged 18-24 years old or the millennials) spend most of their time…” On their mobile devices.
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Storyminers
NOVEMBER 30, 2016
In 2016, ten companies fell from 101 to 253 ranking places. In October, I attended the SAP Hybris Americas Summit 2016 in Fort Lauderdale, FL, where I got to experience the latest tech, commercial case studies, and omnichannel ideas first-hand. In 2015, 26 companies (that’s 5%) disappeared from the list.
Storyminers
FEBRUARY 9, 2016
Most vendors I spoke with at this year’s show justified the existence of their product(s) with claims about how it improved the customer experience, saved money, and made business more efficient and/or more profitable. Fast forward to 2016. Now, sensing what customers want happens in faster cycles, sometimes in near real time.
Michelli Experience
MARCH 11, 2016
In 2016, mobile marketing will be a must-have by many businesses. Brick-and-mortar outlets still hold weight in the mobile realm, and mobile marketers are working hard—and succeeding—at making a fully immersive experience. Five: The Omnichannel Approach is Dominating. One-channel marketing isn’t effective anymore.
ERDM
SEPTEMBER 6, 2018
Article by Ernan Roman Featured on CMO.com During a recent conversation with Ruth Crowley, vice president of customer experience design at Lowe’s, I was struck by her statement that “to the customer, it is not an omnichannel experience. It is their experience.” It is their experience.
ERDM
SEPTEMBER 6, 2018
Article by Ernan Roman Featured on CMO.com During a recent conversation with Ruth Crowley, vice president of customer experience design at Lowe’s, I was struck by her statement that “to the customer, it is not an omnichannel experience. It is their experience.” It is their experience.
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