Currency Alliance
FEBRUARY 10, 2020
One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.
Currency Alliance
MARCH 30, 2022
Many of those best practices are highly capital-efficient – so the best entrepreneurial loyalty leaders have produced big successes from relatively little. A few years ago, we interviewed Steve Hoban , who launched the Smart Shopper loyalty scheme for South Africa’s Pick ‘n’ Pay grocery chain back in 2011.
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Currency Alliance
APRIL 23, 2019
Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.
Service Untitled
JANUARY 13, 2012
Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. Now it seems that Facebook is buzzing with caffeinated complaints because of the changes as consumers post everything from their disappointments to threats of shredding their loyalty cards.
Service Untitled
FEBRUARY 6, 2013
If all goes well during a purchase or service, chances are the tweets, emails, and text message applications so readily available have helped to engage our customers with loyalty programs, discounts, rewards, and product information. How to improve customer service in the digital world Wachovia turned into Wells Fargo in March 2011.
SurveySensum
SEPTEMBER 8, 2023
Between 2007 and 2011, Apple’s NPS soared from 58% to an impressive 72%. Engage with them through personalized communication, and exclusive offers to show your appreciation for their loyalty. Create Advocacy Programs: Develop structured advocacy programs that incentivize promoters to spread the word about your brand.
Service Untitled
OCTOBER 9, 2012
Appreciation: Remember to offer “thank-you” after every sale and remember to show appreciation to customers by loyalty programs and special discounts. How to improve customer service in the digital world Wachovia turned into Wells Fargo in March 2011. The conversion.
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