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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

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Customers not feeling “a little love back from Starbucks”

Service Untitled

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. Now it seems that Facebook is buzzing with caffeinated complaints because of the changes as consumers post everything from their disappointments to threats of shredding their loyalty cards.

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Can personal customer service survive in a digital world?

Service Untitled

If all goes well during a purchase or service, chances are the tweets, emails, and text message applications so readily available have helped to engage our customers with loyalty programs, discounts, rewards, and product information. How to improve customer service in the digital world Wachovia turned into Wells Fargo in March 2011.

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Providing the customer service that your customers deserve

Service Untitled

The high level of service a company provides makes the difference when it comes to customer retention and customer loyalty. Appreciation: Remember to offer “thank-you” after every sale and remember to show appreciation to customers by loyalty programs and special discounts. The conversion.

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In loyalty, entrepreneurial leaders will win

Currency Alliance

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

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A Guide to Retention Marketing

SmartKarrot

Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. Leverage customer loyalty programs. Your customers tend to come back to your brand because of loyalty programs.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

According to Bain and Company, research from 2011 indicates that when brands engage or respond to customer requests over social media, those customers spend 20-40% more on average. For example, Starbucks has an app that drives their loyalty program by rewarding frequent visits and giving incentives for customers to come back more often.