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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

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Can personal customer service survive in a digital world?

Service Untitled

If all goes well during a purchase or service, chances are the tweets, emails, and text message applications so readily available have helped to engage our customers with loyalty programs, discounts, rewards, and product information. How to improve customer service in the digital world Wachovia turned into Wells Fargo in March 2011.

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Providing the customer service that your customers deserve

Service Untitled

Appreciation: Remember to offer “thank-you” after every sale and remember to show appreciation to customers by loyalty programs and special discounts. How to improve customer service in the digital world Wachovia turned into Wells Fargo in March 2011. The conversion.

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A Guide to Retention Marketing

SmartKarrot

When your old customers return to your brand, it’s mostly to buy a product or increase sales. Leverage customer loyalty programs. Your customers tend to come back to your brand because of loyalty programs. They grew from 10 percent of total users in 2011 to 46 percent in 2018.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

It blurs the lines between customer service, marketing, and even sales. According to Bain and Company, research from 2011 indicates that when brands engage or respond to customer requests over social media, those customers spend 20-40% more on average. Social Proof. It doesn’t have to be expensive.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

McDonalds saw an increase in sales of 5.5% In fact, referral marketing is one of the cheapest forms of marketing that drives at least 2x times more sales than paid marketing ( AnnexCloud ). That resulted in Netflix’s subscriber base increasing to a whopping 23 million by 2011. in the Q4 of 2018. Image Source: Ziff Davis, LLC.

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