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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

According to Bain and Company, research from 2011 indicates that when brands engage or respond to customer requests over social media, those customers spend 20-40% more on average. For example, Starbucks has an app that drives their loyalty program by rewarding frequent visits and giving incentives for customers to come back more often.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Brand perception requires years of focussed efforts: understanding your customer base, reaching out to them through surveys, keeping a close eye on their online reviews, interacting with them on social media, and so on. Brand Net Promoter Score (NPS) Template. Read more: How to Calculate Net Promoter Score (NPS).

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

And by focusing on improving NPS scores with an efficient NPS software , businesses can prioritize strategies that lead to sustainable growth. In other words, they may have a high or low NPS score but do not fully understand how this score directly impacts their revenue or overall business success.

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