How to Turn Social Media Customer Service into a Marketing Strategy
ShepHyken
MARCH 31, 2018
According to Bain and Company, research from 2011 indicates that when brands engage or respond to customer requests over social media, those customers spend 20-40% more on average. For example, Starbucks has an app that drives their loyalty program by rewarding frequent visits and giving incentives for customers to come back more often.
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