Currency Alliance
APRIL 23, 2019
Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.
SmartKarrot
SEPTEMBER 3, 2021
Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. In a nutshell, retention marketing is a strategy to retain your existing customer base and pique their interest enough to consume your brand and make any purchases.
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Currency Alliance
FEBRUARY 10, 2020
One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.
ProProfs Chat
JULY 30, 2021
Brand perception requires years of focussed efforts: understanding your customer base, reaching out to them through surveys, keeping a close eye on their online reviews, interacting with them on social media, and so on. Netflix started out on a humble note in 1997 by renting out DVD discs to customers.
SmartKarrot
AUGUST 12, 2022
Found in 2011 by Christopher Webb and Eric Jaffe, ChowNow is an online food application. At the same time, it also offers subscription-based service that helps restaurants serve their customers. Additionally, ChowNow also helps restaurants grow their business and customer base in two –. So what is the solution?
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