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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Oh, and don’t forget the infamous rolodex, the original CRM. Consistency.

CRM 98
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Burry Sealants Expands with Mobile Workforce App Roll-out 

CSM Magazine

With real-time connected mobile app and back-office system, BigChange helped Burry improve both office and field efficiency, reduce paperwork, and improve customer service with better reporting and faster invoicing. Burry Sealants is a family run business, established in 2011 and based in Devizes in Wiltshire.

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Stop Making Excuses! COVID Isn’t the Reason Customer Experiences Are Declining, This Is…

Beyond Philosophy

Not only that, but a recent report from the American Customer Satisfaction Index (ACSI) suggests that only 30 percent of companies tracked by ACSI improved their score—since 2011. That means that 70 percent of companies either had flat results or saw a decline in customer satisfaction.

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The Challenges of Maintaining and Upgrading Call Center Infrastructure

NobelBiz

It includes systems such as automatic call distributors (ACDs), computer telephony integration (CTI), interactive voice response (IVR), predictive dialers, and customer relationship management (CRM) systems. However, older CRM systems that have not been updated or replaced can become a hindrance rather than an aid.

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A utility’s journey to a more digital customer experience

West Monroe

Utility customers are requesting and expecting that their electric, gas, and water companies will meet them where they are—and that’s on the go: 97% of Americans own a cell phone , up 62% from 2011. It’s clear that utilities need to be able work with their customers in a mobile friendly way.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. Consumer segmentation was largely limited to characteristics such as age group, relationship category, and gender – categories so broad and vague as to be relatively meaningless. Today’s companies seek to collect as much customer data as possible.

Data 51
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998. His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Leslie O’Flahavan.