Conversations become markets: The rise of online marketplaces and monetization of digital content
Susan Abbott
JUNE 9, 2015
The first web marketplaces democratized the ability to sell physical goods, such as E-Bay (founded 1995) and Etsy (founded 2005). Originally launched as a platform to support virtual work in 1999, ELance really took off when it launched the vendor management system, creating a marketplace.
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