ROI and the Secure Customer Index (SCI)
Horizon CX
MARCH 1, 2021
In 2004, D. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. And although few disagree that customer satisfaction, value, and loyalty are necessary for any successful business, there is an agreement that there are indeed ways to put an ROI value on a CX program. Randall Brandt at Burke, Inc.
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