article thumbnail

Customer Experience Professionals: Why We Do What We Do

ijgolding

BM: Generally, the customer engagements I’m proudest of are those where the value of becoming more customer-centric has been amply demonstrated and I’ve “converted” sceptics within the company. The knowledge that we’re making the world a better place for customers. BM: This one’s easy.

article thumbnail

The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. I started EarlyBridge in 2004. We’re a small company specialised in customer insights, CX consulting and training/change management. Tell me about your background.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazing Business Radio: Martha Brooke

ShepHyken

How to Get the Most Out of Your Customer Feedback. They discuss common rating systems implemented by many companies, the faults and flaws of these systems, and ways to improve the feedback process overall. Companies need to define what a 5-star rating means so that their customers are on the same page.

article thumbnail

Nintendo: The tech company with CX at its gaming core

CX Ahead

One that drives revenue through a focus on customer value, enriching relationships and reducing price sensitivity and churn rates. Jeanne Bliss , a CX thought leader, puts forward three fundamental truths on CX strategy: Customers are assets, not costs Customer experience professionals need to earn the right to do the work (i.e.

article thumbnail

CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

Companies with an appointed CX director aim to improve customer relationships at all touchpoints, not just the products and websites. Companies that employ UX designers strive to build interfaces that are straightforward and easy to use. As customers, we have all felt the difference when a company makes UX a priority.

Loyalty 52
article thumbnail

A Perspective and a Prospective on CX

Horizon CX

Year-end has always been a time for personal reflection for me and as 2018 ends in just a few hours, I am inspired to share the following thoughts around Customer Experience both in reflection of the year just about to end and the one just about to begin. With that in mind, I offer the following observations and insights.

article thumbnail

Statistics: Is This Big Data’s Biggest Hurdle?

Bob Hayes

Many companies are pursuing statistics-savvy people to help them make sense of their quickly-expanding, ever-growing, complex data. ” While the number of searches for “big data” and “analytics” has increased, the number of searches of “statistics” has decreased steadily since 2004.