NPS, CES, CSAT: Which One is the Best Metric?
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SEPTEMBER 20, 2019
In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . NPS and CSAT are relationship surveys. Some organizations survey more often, but be careful to not overload current customers with survey requests. CSAT and CES are touchpoint surveys.
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