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How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Create your NPS survey. Distribute your NPS survey.

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A Guide to Political Survey Questions (Free Template + Examples)

SurveySparrow

Looking for good political survey questions? In this article, we will: Define a political survey. Cover five types of political survey questions. Learn how political surveys can do more than just boost election readiness. Tips to craft a good political survey. What is a political survey? Here you go.

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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. When you receive a customer satisfaction survey in your email inbox, you can instantly identify it as using Net Promoter Score.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Here, we discuss the critical factors in embedding this approach not as survey-score chasing, but business transformation. In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. About Brian.

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . NPS and CSAT are relationship surveys. Some organizations survey more often, but be careful to not overload current customers with survey requests. CSAT and CES are touchpoint surveys.

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When NPS is the Wrong Metric to Measure

Feedbackly

The concept first appeared in 2003 in the. Net Promoter Score (NPS) essentially measures the likeliness of customers to recommend your business to others.

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