CCO Council

JUNE 24, 2014

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity Competitive Advantage Policies 85

Michelli Experience

JULY 11, 2017

It is this “same logic” that drew my support for the chief customer officer (CCO) concept around 2006. Jeff Lewis at Monster.com and Marissa Peterson at Sun Microsystems). Decentralized and Nimble.

Chief Customer Officer 113

Chief Customer Officer Customer Experience Management Consulting 113

Experience Investigators by 360Connext

NOVEMBER 20, 2014

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

CX Journey

FEBRUARY 5, 2015

At the highest level, we’ve seen the rise of the Chief Customer Officer (CCO), an executive with the authority and visibility to create a culture of customer-centricity.

Chief Customer Officer 80

Chief Customer Officer Customer Centricity Retail Culture 80

Beyond Philosophy

MAY 31, 2016

The dual message here is that companies should focus greater attention both on creating brand “champions” and advocates among customers and on building these same capabilities within the job descriptions of all employees within the organization, irrespective of function or level. The figure below illustrates their findings.

Company 60

Company Chief Customer Officer Employee Engagement Leadership 60

Horizon CX

DECEMBER 27, 2019

The research was conducted between September 24, 2019, and November 25, 2019, and targeted CX Professionals within B2B organizations with titles ranging from Chief Customer Officers and VPs of CX to Directors and Managers of CX. This blog is a summary of those findings.

Net Promoter Score 130

Net Promoter Score NPS B2B Metrics 130

Storyminers

JULY 6, 2020

She is known globally for transforming businesses to earn customer-driven growth. A 5-time Chief Customer Officer and coach to over 20,000 leaders, her practices are field-tested and proven. Jeanne Bliss guides the achievement of business growth through leadership bravery and elevated business practices. Lynn Hunsaker.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147