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The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

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Is 2015 the Year of #CX?

CX Journey

At the highest level, we’ve seen the rise of the Chief Customer Officer (CCO), an executive with the authority and visibility to create a culture of customer-centricity. Customer experience is all too often seen as a discretionary cost and not a revenue driver. Yes, it’s important. But how important?

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How Can Your Company and Customers Profit Most from Higher Employee Commitment?

Beyond Philosophy

The dual message here is that companies should focus greater attention both on creating brand “champions” and advocates among customers and on building these same capabilities within the job descriptions of all employees within the organization, irrespective of function or level. Customer Centric Employee Engagement.

Company 60
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Bill has been recognized for his customer service and customer experience insight with the following accolades: Userlike 11 Gurus of Customer Service, Fonolo Top 10 Tweeters Talking About the Customer Experience, Future Care Today Top Ten Social Customer Service Influencers, and SAP Business Innovation Top 60 Customer Experience Influencers.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Bill has been recognized for his customer service and customer experience insight with the following accolades: Userlike 11 Gurus of Customer Service, Fonolo Top 10 Tweeters Talking About the Customer Experience, Future Care Today Top Ten Social Customer Service Influencers, and SAP Business Innovation Top 60 Customer Experience Influencers.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. It’s also a lagging indicator, meaning it doesn’t help teams proactively flag and address customer experience issues in real-time. Andrew McFarland Senior Vice President, Chief Customer Officer at Black Box.

System 338