Remove 2001 Remove Marketing Remove Measurement Remove NPS
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Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

PeopleMetrics

As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customer experience alongside NPS. You must combine NPS with an individual measure of the customer experience in a transactional VoC survey.

NPS 82
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5 Recommendations for Reopening your VoC Program

PeopleMetrics

Pre-COVID-19, many VoC programs were mature and focused on higher order needs, such as how to measure emotional connections with customers, exceed service expectations, etc. Add an “NPS Safety” question in the very beginning of the survey. Yes, before NPS. After the NPS Safety question, add an open-end to learn more.

CEM 121
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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

NPS is often used in this survey, which helps pinpoint the strength of the customer–company relationship. Are you measuring these digital experiences and improving them? Goals usually include either overall customer satisfaction or NPS. Has this changed based on recent events? Is this now a digital touchpoint? Sean holds a Ph.D.

CEM 83
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Communicate, Communicate, Communicate — To All Internal Stakeholders — Or You Will Regret It

PeopleMetrics

A great VoC program communicator has the same mindset as a marketing professional. You have to think about marketing VoC to your organization the same way you would market a new product or service to your customers. VoC is not the same as Market Research. Market researchers are centrally located in one department.

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#CXSecrets: Use Internal Benchmarking to Quickly Enhance CX

PeopleMetrics

Business leaders use this all the time as a way to set standards for performance evaluation on metrics such as Net Promoter Score (NPS) or overall satisfaction; and many look to external benchmarking results as key indicators for how to improve customer experience. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

The experience that your customers have as they're providing feedback affects their NPS score going forward in the same way that your other touchpoints, like your website or call center, affect NPS. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customer experience management (CEM) software platform.

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Agile vs Waterfall in Data Science: Frenemies?

Merkle

Agile development has been rapidly growing in popularity in the data science world since its formal inception in 2001. supervised, unsupervised, reinforcement learning), enterprise application integration (such as marketing automation, risk decisioning, digital platform).

Data 40