Remove 2001 Remove Consumers Remove Customer Experience Management Remove Survey
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM).

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. Usually 1-2.

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#CXSecrets: Don't Limit Feedback Opportunities

PeopleMetrics

We don't receive as many of those phone calls anymore, but we do still hear from companies asking to share our recent experiences either in a way or at a time that is not convenient for us. In fact, we as consumers are more eager to openly provide feedback to companies than ever before. Put the power in customers' hands.

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Lesson #3: VoC Is Becoming The Single Source of Truth For All Customer Feedback On CX

PeopleMetrics

Every company that is serious about being customer-centric and listening to customers must invest in a VoC software platform that helps them collect customer feedback, quickly understand what it means, and act on it. Analyzing and predicting consumer behavior (also called Big Data ) also falls into this category.

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WATCH NOW: PeopleMetrics Turns 20! 3 Business Lessons from CX Entrepreneur Sean McDade PhD | PeopleMetrics LIVE!

PeopleMetrics

I joined in 2001 when I started the company on January 26, 2001 - so it's 20 years today the company was founded. Audrey Squaresky: I'm Audrey Squaresky - I'm the Director of Customer Experience here at PeopleMetrics. Madeline: Alright, so Sean - you have been here from the very very beginning in 2001.

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How to Evolve Banking Customer Experiences for Survival

PeopleMetrics

Between 2001 and 2013, the number of large banks grew by 29% while small banks shrank by 24% (from 8,263 to 6,279) (Source: Mercatus Center at George Mason University (c) April 2014 The Financial Brand ). Consumer behavior is shifting and the future role of the branch is in question. Who are our customers?

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