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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

And in providing these answers, market researchers often wisely take a small sample of the overall population, which is less expensive and faster than surveying all customers. Market researchers might not ever know about the problem, since they usually survey a sample of their customers and may do so only once a year, if at all.

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The New “Value” Menu—Why Recession-Proofing QSR Must Go Beyond Low Cost 

Strativity

But consumer perceptions around value involve far more than just price. QSRs have been struggling to keep up with wide-ranging consumer demands that go beyond category table stakes such as affordable price point, convenience, and fast service. On average, financial performance for High Fidelity brands is 3.5x

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Are they businesses ( B2B ) or consumers ( B2C )? SURVEY RESPONSE RATE: 15 - 30%. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. The following is an excerpt from Listen Or Die by Sean McDade, P hD. Who are your customers? SALES FORCE: Key touchpoint.

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#CXSecrets: Don't Limit Feedback Opportunities

PeopleMetrics

In fact, we as consumers are more eager to openly provide feedback to companies than ever before. In other words, if a customer has a poor experience and they put it in a survey, not only do they not mind if other people know about it, but they also expect someone to follow up and fix it. We just want to do it on our terms.

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A new era for digital Voice of the Customer

OpinionLab

Founded in 2001, ForeSee developed a methodology to connect the digital experience to the bottom line through evaluative post-transaction surveys. Organizations are moving their focus from surveys to conversations that seek deeper understanding of customer interactions through automation.

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Websites lead the way for UK customer service

Eptica

Author: Dharmesh Ghedia With an increasing amount of our time spent online, company websites are now more often than not the first port of call for consumers looking for information from brands. Published on: March 31, 2016. Being able to find answers to their questions quickly is therefore a vital part of the customer experience.

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Driving Change in the Auto Industry at Volkswagen Australia

Think Customers

The automobile—a status symbol and one of the most common forms of transportation for nearly a century—is facing headwinds around the world as new transportation options proliferate and other factors cause more and more consumers to question the value of privately owned cars.