PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). So, what is CX measurement or VoC?

Measurement 210

Measurement CEM Telecommunications Wireless 210

PeopleMetrics

FEBRUARY 21, 2018

Customer Experience often lives within Marketing, but that doesn't necessarily mean that the two are always aligned. When advertising doesn't align with experience. It leaves us feeling like "Wow - my expectations from this brand's advertising is very different than what the actual experience is.". Know Your Meme.

Marketing 67

Marketing CEM Advertising Video 67

Helen Dewdney

NOVEMBER 6, 2020

Companies would do well to heed customers’ voices when they say they won’t return to a company due to poor service or their ethics. Victoria Sully from LyliaRose recognises that she made little impact on New Look when she boycotted them for a year for their poor customer service after querying a voucher code. Do boycotts work?

Sports 75

Sports Poor Customer Service Consumers Social Media 75

PeopleMetrics

SEPTEMBER 24, 2018

Market research was developed a century ago to measure the effectiveness of advertisements and products. Today it’s used in similar ways—to figure out competitive positioning, determine the optimal price for new products, or to decide on the most effective advertising strategies (to name a few). Voice of the Customer (VoC).

CEM 226

CEM Marketing Advertising Study 226

Wired and Dangerous

MAY 15, 2021

The Public Service Stability Agreement 2013-2016 (Haddington Road Agreement) between the Government and the Public Service Unions, sets out a series of pay and productivity measures to be implemented in the Public Service over the period 2013 to 2016 ( [link] ). 2000-877 du 7 septembre 2000) and decree of 2001 (decret no.2001-410

Insurance 91

Insurance Exercises Resources Measurement 91

PeopleMetrics

APRIL 9, 2018

Like many of my peers, I too broke into the customer experience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. So why does the transition from market research to customer experience come so naturally to CX professionals?

CEM 70

CEM Marketing Voice of Customer Video 70

Grade.us

JUNE 17, 2019

April of 2001, we re-formed the company as Orbit Media Studios, now doing websites. It seems like you customize everything for the client. To deliver on that, every process needs to begin with some customer and audience intimacy. 90% of them are current customers. That started me down the path. Carmen: Awesome.

Banking 39

Banking Ecommerce Analytics Conference 39