marketing-sales 
CSM Magazine
JULY 30, 2020
To have a successful business, you’re going to need to use marketing strategies to attract new customers and keep loyal ones excited about shopping with you. Some of the best ways to utilize your go to market strategy are with social media, emails, and advertisement. It Boosts Sales. You can’t just rely on word of mouth anymore.
Ecrion
JULY 30, 2020
Read on to discover some tips for marketing to Generation Y. Millennials have grown up constantly bombarded by mass marketing campaigns. This mass marketing saturation has left millennials jaded about such impersonal sales pitches. Oftentimes in marketing, we’re tempted to go for the hard sell. Make It Personal.
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Maru Group
JULY 30, 2020
CIBC Capital Markets senior economist Royce Mendes expects to see a second wave of layoffs as the longer-term economic effects are felt. A Bank of Canada survey indicates that 56% of businesses report their sales are expected to decline. The outlook for retailers, salespeople and manufacturers in Canada is far from rosy.
SmartKarrot
JULY 30, 2020
Manage the post-sales delivery and on-boarding/launch besides guiding a successful completion of implementation efforts, continued platform adoption, identifying potential future add-ons and other basic platform support initiatives. Apply here: [link] Role: Enterprise Account Executive Location: Singapore Organization: Rubrik, Inc.
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Building a successful CX program requires teams to share data seamlessly across multiple functions, including support services, contact center, marketing, and sales. The Value Index is an assessment of how well vendors address buyers’ requirements for CX software and incorporates all criteria.
SmartKarrot
JULY 30, 2020
These stages are marketing, sales, product adoption , retention, business expansion and brand advocacy. They are responsible for all the functions that come post sales in a business. Collaborating with sales team in identifying new solutions to sell to the customers that the company can provide. Responsibilities of a CCO.
ClientSuccess
JULY 30, 2020
Over the last few years, one platform – Customer Relationship Management (CRM) – has reigned supreme as the ‘must have’ solution for marketing, sales, and operational teams. Sometimes, moving from a clearly defined, automated sales process that a CRM can provide to a less-regimented onboarding process can throw customers off track.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. However, there’s no team better suited to lead that charge than the marketing department.
Advertiser: ZoomInfo
Longer sales cycles. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. These 16 plays are aligned to different stages of the sales funnel.
Speaker: Christian Jakenfelds, CSM at Planhat
Often, the information that marketing and sales need is just lying on the floor of the CSM’s (virtual) office, and its value might be overlooked. Register to understand: The customer inputs sales and marketing are crying out for. The everyday work of the CSM is constantly growing in importance.
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In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value.
Speaker: Jake Miller, Senior Product Marketing Manager, Allego
This puts them in the driver’s seat while empowering your sellers to maintain control of the sale. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. Save your seat and register today!
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others. Are you looking to elevate your CX support strategy?
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
The best customer experiences go beyond the sale. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map.
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If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.
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