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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

As a result, telecom leaders take customer experience metrics like Net Promoter Score (NPS) very seriously. Net Promoter Score (NPS) was first introduced in 2003 as a way to measure customer satisfaction based on consumers’ responses to one simple question: “How likely are you to recommend our service to a friend or colleague?”

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New Research: The ROI of Customer Experience

Qualtrics

The XM Institute recently published a new report, The ROI of Customer Experience, 2019. Here’s one of the 11 figures in the report, showing the correlation between CX and Net Promoter Score (NPS) : The research shows that CX strongly influences how likely customers are to: Recommend a company. Instant Download.

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Report: Economics of Net Promoter, 2015

Experience Matters

Here’s the executive summary: Net Promoter ® Score (NPS ® ) is a popular metric that companies use to analyze their customer experience efforts, but how does it actually relate to loyalty? See our VoC/NPS resource page , which includes great resources for creating a successful NPS program. Download report for $295.

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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

Assessing the success of your CX initiatives and quantifying ROI starts with the ability to understand the customer behavior that impacts metrics in a positive or negative way. The CX team needs to understand why the current service repair micro-journey results in a decrease in NPS. For these “No Shows,” NPS drops to 14.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

Behemoths like Amazon and Netflix have transformed consumer expectations and influenced the experiences consumers demand from their banks, cable and wireless companies, and even health insurers. Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc.,

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Customer Journey Measurement: The Essential Guide

Pointillist

Measuring customer experience with Voice of the Customer metrics, such as Net Promoter Score (NPS) ® , is considered a best practice for companies of any size. Last year, 41% of companies said they capture improvements in metrics like NPS or satisfaction, but can’t translate that into revenue or costs. But it has its limitations.

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Guest Blog: Moving Past The Fairy Tale – 5 Examples of Great Service

ShepHyken

Below are a few great examples of organizations that have completely re-architected the way they think about and interact with customers – and produced a sustainable ROI as a result: The Royal Bank of Scotland integrated their customer data into an always-on customer brain (video).