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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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Leveraging referral rewards to boost your business growth

BirdEye

In this blog post, prepare to learn some of the effective ways to reward customers for giving referrals that boost your sales and business growth. Table of contents What is a referral rewards program? Most businesses leverage referral programs to offer rewards and incentives. About 85% of consumers in the U.S.

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Teams Score Big With Fans And Franchises!

Beyond Philosophy

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87

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Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100
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Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100
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Two reasons to analyze what customers say – just not what they do

OpinionLab

Consider a sports example, known for highly emotional fan behavior. My wife is a huge Atlanta Falcons fan, so the Super Bowl was tough for her as the Falcons blew a 25 point lead and lost to the New England Patriots in one of the more stunning collapses in sports history.

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A Diehard Fanbase of Customers Help Create Sales Champions

Think Customers

This is true as true in sales as is it in sports – probably more so. Customer loyalty is absolutely critical,” said Blank, referring to both relationship-building and bottom-line benefits. But what’s the best way to develop diehard fans? Here are some highlights from their discussion. Value your customers.