CSM Magazine
FEBRUARY 1, 2024
Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Net promoter score: This number shows how likely current customers are to recommend a business to their friends and family. Promoters are divided into three categories: detractors, passives and promoters.
Currency Alliance
APRIL 15, 2024
Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars.
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Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?
Currency Alliance
JUNE 11, 2019
Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. CX enhancements at scale.
Currency Alliance
FEBRUARY 26, 2019
We believe these trends will occupy most brands’ efforts during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This sounds remarkably simple, but this action delivered multiple benefits: driving program engagement.
Retently
MARCH 18, 2019
Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. So, what do those high scores translate into, specifically? Airbnb Customer Retention.
SurveySparrow
SEPTEMBER 25, 2020
Net Promoter Score: NPS asks a single question that is easy to understand and even easier to answer. Detractors: These are people who responded with a score of 0 to 6. You should put more efforts into retaining them, they could also be a part of your customer loyalty program, if you have one. There needs to be a balance.
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