Be Rational About Your Irrationality!
Beyond Philosophy
SEPTEMBER 5, 2016
You are irrational. Your friends are irrational. Your boss is irrational. Unless you happen to know a Vulcan, everyone you know is irrational. I am irrational, too. People are irrational by nature. Irrational behavior makes some business leaders nervous; it is so unpredictable and hard to track. However, hard to track or not, emotions and the psychological responses they trigger affect our buying decisions.
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