Sun.Jul 17, 2016

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies run to conduct market research, usually a qualitative study, as a first step [.]. The post Five Rules of Observation and Why it’s Hard to Do Effectively appeared first on C3Centricity.

Study 120
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How to Build Customer Loyalty through Consistency

Customers That Stick

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Loyalty 91
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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies run to conduct market research, usually a qualitative study, as a first step to improved customer understanding.

Exercises 120
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Management #PeopleSkills: How Procedures Quietly Block Listening

Kate Nasser

Don't let procedures block listening. Use management people skills to ensure these 4 situations don't ruin your success. Tips from The People Skills Coach™. The post Management #PeopleSkills: How Procedures Quietly Block Listening appeared first on KateNasser.com.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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An Unexciting But Critical Customer Service Job

Middlesex Consulting

If you sell either reactive or proactive services, or directly support people who do the selling, then you must be concerned with database integrity. After all, how can you sell a plan without having accurate installed base and contact information? This is what I am talking about: Customer name, contact information, and summary of past transactions and conversations for both you and the whole service team.