Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Magellan Solutions

JULY 12, 2021

Form your own Avengers in eCommerce. For businesses with seasonal cycles like ecommerce , support volume can vary widely throughout the year. However, for some ecommerce startups, that is also where the excitement ends. Generally, eCommerce website development prices range from $10,000 to $500,000 or more.

Ecommerce 52

Ecommerce e-support Call Center Multi-Channel 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. Customer Experience & Loyalty Statistics. But for your existing customers to retain, you need to make sure that you offer the best possible discounts, loyalty programs, experience, and more to make sure they stick with you for long. Customer Experience ROI Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

BirdEye

APRIL 7, 2023

Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. ROI = (Sales growth – marketing spend) ÷ Marketing spend Tracking the return on marketing investment may not give you an accurate picture if you have many active marketing campaigns.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

BirdEye

DECEMBER 8, 2023

This precision enhances the effectiveness of your marketing for carpet cleaners, driving the ROI. Customer loyalty programs: Implement loyalty programs rewarding repeat customers with discounts or exclusive offers. Cinematic storytelling: Craft short cinematic ads about how clean carpets enhance lives and spaces.

Tips 57

Tips Strategy Marketing Social Media 57

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Most ecommerce businesses retain fewer than 20% of their customers. Build Effective Loyalty Programs. Image Source: www.sas.com.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

MARCH 9, 2021

To understand headless loyalty, it helps to understand headless commerce (but if you already understand headless commerce, you can click here to go straight to the section on headless loyalty). The first versions of ecommerce platforms emerged in the late 1990s. Access to a network of potential partners.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59