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5 Top Customer Service Articles For the Week of September 14, 2020

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. 12 Ways to Celebrate Customer Service Week by Vanessa Brangwyn. While many people think this is a celebration about our customers, it is just as much a celebration about our people who take care of our customers.

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Digital Experience: Meeting Customer Expectations

InMoment XI

For as long as there has been business, there have been customers. And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action.

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Profit-Killing In Malls: Shocking Results!

Beyond Philosophy

But as the New York Times reports , at least one analyst placed the blame squarely on Macy’s failure to deliver a compelling customer experience. “In many locations shops are simply not up to par; they are poorly merchandised, hard to shop, lack any inspiration, and have fairly mediocre customer service.”

Fashion 113
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Building Societies: the Original Experts of Customer Engagement

Thunderhead

Now is the time for Building Societies to reinvent their “Customer First” philosophy for the digital era. Of all the industries, they have a very genuine association with customer engagement – and are uniquely placed to achieve this. And of course, these new online experiences must align with those provided so brilliantly ‘in branch’.

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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. Some considerations: What is our primary goal as we measure and strive to improve the overall customer experience?

CEM 40
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The Key to Creating a Survey That Actually Improves the Customer Experience

inmoment

I say “almost” because I know that for the customer experience (CX) industry, the way things used to be done brings one thing to mind: simple, single point customer surveys. It’s an ugly truth, but surveys used to be the go-to method—or even the only method—for anyone looking to gather customer data. Start conversations.

Survey 45
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Modernizing Your Customer Feedback Strategy Part 2: Modern Listening Methods

inmoment

Customer journeys are increasingly complex. And each customer’s brand perception is informed by an accumulation of many experiences across multiple channels. 3 Ways to Start Modernizing Your Customer Listening Strategy. 3 Ways to Start Modernizing Your Customer Listening Strategy. 1: Target Digital Intercepts.