CX Journey

JULY 7, 2015

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. The map must include more than just what the customer is doing, thinking, and feeling.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Call Recording 80

Confirmit

NOVEMBER 18, 2019

Employee Engagement programs quite often lived their own lives without clear touchpoints with the reality were organizations operated. Every initiative supporting or measuring EX should have a clear purpose and a clearly defined measure of success (ROI). Voice of the Customer Voice of the Employee Best Practices.

Employee Engagement 45

Employee Engagement Employee Experience ROI Measurement 45

Lumoa

JANUARY 31, 2023

Customer experience matters across all the channels and all the touchpoints of the customer journey. Customer experience management, if done properly, will result in better business KPIs, incl. customer churn and retention, higher advocacy, and finally revenue.

Customer Experience 442

Customer Experience How To NPS Touchpoint 442

SurveySensum

MAY 2, 2024

It’s a continuous conversation where companies, like maestros, listen to the orchestra of customer voices and orchestrate a symphony of action, communication, and, ultimately, satisfaction. The ROI of Closing the Loop It’s not just about warm and fuzzy feelings; closing the loop delivers a resounding ROI.

Examples 52

Examples Customer Service Social Media Loyalty 52

Pointillist

JULY 5, 2019

And before even considering your request for increased resources, your CFO wants you to show the ROI of your customer experience initiatives. How Mature is Your Voice of Customer Program? How Mature is Your Voice of Customer Program? See How to Calculate NPS More Effectively Using Journey Analytics 2.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ClearAction

OCTOBER 25, 2018

“Customer behavior, emotions, actions, input and feedback are used to define marketing mixes without regard for traditional organizational ‘sacred cows’. Specific to physical touchpoints, 77% admit it can take up to 90 days to respond and react to customer feedback, suggestions or issues, with 36% needing up to three months to respond.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

ProProfs Chat

NOVEMBER 26, 2021

VoC programs incorporate various methods, however, the voice of the customer survey remains the key part among all methods. . Data collected from VoC surveys must be captured from the end-to-end customer journeys at every touchpoint, and portrayed into a single picture denoting customer experience.

Examples 52

Examples Survey Net Promoter Score Social Media 52

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. Understand your customers’ expectations better. Voice of the Employee.

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40

Thematic

NOVEMBER 13, 2018

We have more data than ever before, but drawing insights from that data to actually understand your customers “voice” is extremely difficult. What is Voice of Customer (VOC)? Demonstrate strategic ROI for customer experience value. But how do you do it well? Every manager has one thing in common: money.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101