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Why Do I Need Data in My Journey Maps?

CX Journey

Image courtesy of Pixabay Are you adding data to your journey maps? You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. There are a lot of reasons to bring data into your maps. Data is a critical ingredient for improving the customer experience.

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15 More Reasons to Map Customer Journeys

CX Journey

Image courtesy of CountyLemonade Still not convinced you need to map customer journeys? Earlier this week, I wrote about how eye opening journey maps and journey mapping workshops are. A couple years ago, I wrote a popular post titled 18 Reasons to Map Customer Journeys.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? Basically, it gives you real-time insight into your customersexperiences.

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Using Your Employees' Voices to Transform the Customer Experience

CX Journey

Fact : Without your employees, you have no customer experience. The linkage between employee experience and customer experience has been proven. It's real, and your employees matter. What is the employee experience? For you and for the customer. How do we do that?

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Grow Your Business through the Power of Listening to Customers

CX Journey

Are you using what you hear/learn to actually design a better experience for them? I was thrilled to be interviewed by Leah Berry and to a be part of her 30 Experts in 30 Days series; she asked me questions about employee experience and customer experience, of course, but from a variety of different angles.

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Straight from the Horse's Mouth

CX Journey

Employee Advisory Boards Employee advisory boards typically meet on a monthly basis to provide feedback to employers about the employee experience, benefits, culture, and more. Online communities are also a great way to test product concepts and to get feedback about the customer (or the employee) experience.

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Transforming the Customer Experience with Big Data

CX Journey

Using tools like customer journey maps, customer feedback maps, and a general data architecture/map can help to bring it all into focus. Challenges I might make this sound simple and simplistic. I know it''s not. It''s also important to conduct the proper analysis to uncover the desired outcomes.

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