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What’s Your Mobilization Strategy?

Alliance by IFS

Astea International has released a new white paper, Mobilizing Field Service Management , that outlines the benefits of mobilizing field service, and tips for creating a mobilization strategy that can incorporate emerging technologies. For more information, you can download the white paper here.

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What is Voice of the Customer (VoC)?

Confirmit

Customers are, and should be, at the center of everything you do. Confirmit’s customer engagement model, Confirmit Voices®, recommends you stay on top of all key sources of knowledge and feedback within your organization: Voice of the Customer. White Paper. Voice of the Employee. Case study.

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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

Generically, the stages in the B2B and B2C customer journeys are similar, beginning with lead acquisition and progressing through sales to repeat business and referrals. However, the specifics vary significantly, particularly in a SaaS context, because of differences in marketing, customer engagement, and customer personas.

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The Customer Success Maturity Model Part 3: “Transform” Capabilities (Optimizing CS)

Education Services Group

A 2020 Forrester report determined that a well-designed Customer Success program can yield a 91% return on investment over a three-year period. Here are the final six capabilities for a well-designed Customer Success organization. Email automation can keep your customers engaged and eliminate repetitive CSM tasks.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. This can be anything from downloading a white paper to signing up for a trial. Onboarding : A paying customer in the initial usage period. Reporting tools help track return on investment.

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