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What’s Your Mobilization Strategy?

Alliance by IFS

Astea International has released a new white paper, Mobilizing Field Service Management , that outlines the benefits of mobilizing field service, and tips for creating a mobilization strategy that can incorporate emerging technologies. For more information, you can download the white paper here.

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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

Engagement: prospects interact with a brand’s website and become freemium users. Conversion: freemium users convert to paying customers. Onboarding: customers complete the set-up process to begin using their purchase and deriving the value they paid for. B2B Customer Journey Analysis.

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The Customer Success Maturity Model Part 3: “Transform” Capabilities (Optimizing CS)

Education Services Group

Or, you might be squarely in the Operationalize phase but still have to work to do on your customer segmentation or engagement models. As a Customer Success leader, you’re probably working on all of these capabilities all of the time. Here are the final six capabilities for a well-designed Customer Success organization.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. This can be anything from downloading a white paper to signing up for a trial. Onboarding : A paying customer in the initial usage period. Add-on tools manage billing, sales engagement, and territory planning.

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What is Voice of the Customer (VoC)?

Confirmit

Customers are, and should be, at the center of everything you do. Confirmit’s customer engagement model, Confirmit Voices®, recommends you stay on top of all key sources of knowledge and feedback within your organization: Voice of the Customer. What Channel Should You Use to Collect the Voice of the Customer?