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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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How to Use the CSAT Metric in Your CX Program

GetFeedback

But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. Customers and their experiences are complex and nuanced, so there’s no perfect metric. So consider CSAT as one of many tools available to help you improve your customer’s experience. .

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Casinos That Genuinely Care About Their Customers Hit the Jackpot

CSM Magazine

Being customer-centric is more than just offering a good product or service. Customer-oriented businesses like casinos go the extra mile to make people’s lives easier, even if it means working harder. Unfortunately, many gambling businesses toss aside guests after they become customers because they think they’re done.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? But taking customer satisfaction lightly can be dangerous too. Some studies from 2016 suggest that poor customer service costs businesses up to $62 million per year. trillion per year when their customers leave – and that’s only in the US.

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The definitive guide to customer experience management (CXM)

delighted

Where these interactions happen are called touchpoints. Prospective and current customers may experience dozens of touchpoints during their journey with your business, and not all touchpoints carry equal weight. and after (receipts, customer support, etc.). Why invest in customer experience management?

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The Connected Customer Experience: Leveraging Data to Drive Hyper-Personalized Experiences and Build Trust

Kustomer

To say we’re living in a customer-centric age is an understatement: companies who fail to prioritize the customer experience are outpaced by their CX-leading competitors by nearly 80%. An additional complication is the increase in possible touchpoint locations: digital searches, email, social media, website, and more.

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Empathy in Action Empathy in Action – Book Review, an Analyst’s Perspective

Natalie Petouhof

A key idea from those chapters is how traditional business models are part of the root cause of poor customer service; namely how decisions tend to be based on metrics that define success, such as revenues and profits. Before connecting those dots, it’s important to note the strong foundation provided in Chapters 1 and 2.