Totango

SEPTEMBER 19, 2019

Becoming customer-centric —putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product. Customer feedback. Support tickets.

Customer Centricity 59

Customer Centricity Data Case Study Lifetime Customer 59

Experience Investigators by 360Connext

SEPTEMBER 22, 2020

Great customer experience means better business results. Customers will spend more, stay longer and tell their friends about the brand. If metrics like retention rate, lifetime customer value, and new leads from referrals are important to your company, then great customer experience is too. Culture is a funny word.

Culture 251

Culture Company Lifetime Customer Customer Centricity 251

CCO Council

MAY 13, 2014

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

Customer Centricity 85

Customer Centricity ROI Measurement Chief Customer Officer 85

Alida

JUNE 15, 2017

Tune into the C-suite, and you’ll hear different beliefs and drivers for being customer-centric: It’s about our moral obligation to treat customers as we want to be treated. It’s about loyalty economics: we can reduce churn and improve lifetime customer value. What do you believe?

Customer Experience 157

Customer Experience Lifetime Customer Customer Centricity Resources 157

InMoment XI

FEBRUARY 15, 2023

This means achieving one or more of the four key economic pillars: acquiring more customers, keeping more customers (reducing churn), growing lifetime customer value (CLV), or reducing cost to serve. And your C-Level executives, board and shareholders expect this.

Sports 295

Sports Leadership Lifetime Customer ROI 295

CSM Magazine

AUGUST 31, 2018

A natural collection of Customer Journeys over the life of the customer relationship. Other common terms include: cradle-to-grave relationship, end-to-end relationship, customer for life experience, and lifetime customer connection. The Customer Journey.

Customer Journeys 69

Customer Journeys Net Promoter Score How To Culture 69

Up Your Service

AUGUST 9, 2018

A natural collection of Customer Journeys over the life of the customer relationship. Other common terms include: cradle-to-grave relationship, end-to-end relationship, customer for life experience, and lifetime customer connection. The Customer Journey.

Customer Journeys 45

Customer Journeys Net Promoter Score Culture Measurement 45