Unraveling the Tangled Vines of Omnichannel Customer Care
BlueOcean
JANUARY 6, 2020
Gartner reveals that of the 70% of customers who start their journey on self-service channels, only 9% resolve their issue there – the vast majority switch channels, creating an exponentially more expensive customer service solution. To put it simply: focus on your holistic customer experience design before you add new channels.
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