Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Pointillist

JUNE 15, 2018

As a result, you have to deduce customer retention based on activity within a certain period of time. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. For a grocery retailer, he says, 70% of active customers exhibit repeat purchase activity within a two-week period.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ProProfs Chat

JULY 30, 2021

You need to get into the shoes of your customers, understand their real pain-points and offer them the best solution. McDonalds saw an increase in sales of 5.5% In fact, referral marketing is one of the cheapest forms of marketing that drives at least 2x times more sales than paid marketing ( AnnexCloud ). in the Q4 of 2018.

Brands 111

Brands Net Promoter Score Social Media e-support 111

Thematic

NOVEMBER 13, 2018

But to really create a sense of urgency, look at what unexpected costs your customers can incur – and explain why this is important. Look at how much it costs to acquire customers. Costs to consider are sales collateral, conversations and the efforts around getting customers onboard. What percentage of revenue at risk.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101