Is the Future of Retail, Physical or Virtual?

C3Centricity

Like many CPG companies, they were considering online retailing. They were already selling a little online, but hadn’t seriously considered it until then. they were reconsidering just how big they could or should grow their online business.

Retail 241

The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Like many CPG companies, they are considering online retailing. They are already selling a little online, but haven’t seriously considered it until recently. they are now reconsidering just how big they could or should grow their online business. “Never miss an episode.

Retail 195
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Norwegian – Customer Experience Review

ijgolding

I have heard many things about them from friends and colleagues and was keen to test the experience for myself. Having flown with a variety of airlines, I wanted to know if Norwegian ‘felt’ like any other airline or if it really did deliver an experience that I would actually remember for positive reasons – how would it compare with others? So are the plaudits that Norwegian is receiving reflective of the experience? Let me start with the online experience.

Brand Move Roundup – July 27, 2020

C Space

As we were thinking about this, we were focused on creating the most genuine experience for our fans at home and for our players in the arena,” said Sara Zuckert, senior director of experiential and DTC marketing at the NBA. The Brand Move Roundup – July 27, 2020.

5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. The consumer experience is no longer just a matter of going shopping in a store or pulling out a device to make a purchase online. In-store experiences can leverage sensory factors like hearing, smell and texture to engage the customer and use face-to-face connections with staff members to cement relationships on a human level.

Brand Move Roundup – May 21, 2020

C Space

Digital learning and talent management brands Skillsoft and SumTotal held a live global experience for learning, talent, and business leaders virtually this year, after a last-minute dash to turn their usual face-to-face event into an online experience.