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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . How do you get loyal customers? Net Promoter Score (NPS).

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Why Have We Stopped Listening to Our Customers? Guest post by Stephen Hewett

ijgolding

Over the last few decades, as the power of the computer has increased and we can gather more and more data about customers, often without their knowing, we have become more seduced by numbers rather than words. Don’t get me wrong, I am not saying NPS is bad, but I wonder if we are we becoming over-reliant on it?

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Is Your Company Serious About Customer Success? Here’s How to Find Out

Gainsight

How is your product team incentivized or aligned to take feedback from the CS team? But of course, Nick invited other great CS minds on LinkedIn to add their own questions and observations to the conversation. The Volume of the Customer Voice. What are the capabilities and plans for product adoption data/telemetry?

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Customer Success Team Spotlight: Criteria Corp

ChurnZero

That said, the goal of “Customer Success” is woven cross-departmentally throughout the company: we work very closely with our Product team, making sure customer feedback is a high priority; and we of course work closely with the sales team managing the transition from sales process to onboarding. .

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Digging Deeper into Net Promoter Score

Second to None

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. NPS is a metric that is used to measure customer loyalty and satisfaction. Numerous organizations have adopted it over the course of the past two decades. Simple Does Not Mean Easy.

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Customer Intelligence Tools Better Than BI? You Betcha!

Clarabridge

Commonly referred to as voice of the customer data, BI tools struggle to represent the customer experience data effectively. Well, according to Craig Lyons, VP of Products at Clarabridge, “Other BI tools work with customer feedback data, but Clarabridge’s CX Studio is better for 3 reasons. Seeing is believing.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

For Customer Success teams, the data they need (in order of importance) includes CRM data (basic account details, closed-won opportunity details), product usage data (login history, time-in app), engagements (responsiveness, product feedback), support history (ticket volume, open bug duration), and payment history (unpaid invoices).