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Hopes and Dreams of a CSM

Education Services Group

Written by Colby Bock There are many posts and articles published by leaders in Customer Success that articulate an attempt to guide current and aspiring Customer Success Managers on their role. Of course, this is natural and something we should expect from leaders. Answers are critical.

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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” Reaping the Rewards of Voice of the Customer Excellence.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

At times, refocusing your efforts may be the best course of action. A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Of course, you may find that none of the vendors meet your requirements. Works Cited. Adams, Faith.

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6 Steps to Help You Put Customers at the Center of the Organization, Part 2

CX Journey

In today's post, I'll pick up with the next step, mapping the customer journey, an important tool that helps put the customer front and center. Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback.

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How Well Do You Know the Six Customer Experience Performance Domains?

CX Journey

Customer-Centric Culture A customer-centric culture is one that encourages employees to focus on the customer. It begins with executives who are committed to the cause and talk about the customer and the customer experience before sales and acquisition. this impact the customer and his experience?

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Insights from Insights

Confirmit

Whether that’s new product development, improving the customer experience, or refining marketing programs, the combination of the Voice of the Customer with corporate Market Research is a powerful one. Of course the highlight (in my totally neutral opinion!) We’d love to see you!

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

For Customer Success teams, the data they need (in order of importance) includes CRM data (basic account details, closed-won opportunity details), product usage data (login history, time-in app), engagements (responsiveness, product feedback), support history (ticket volume, open bug duration), and payment history (unpaid invoices).