CSM Magazine

OCTOBER 4, 2023

However, part of the value equation needs to assess whether rewards accrue quickly enough for customers to use them, allowing them to take full advantage of the benefits the scheme offers. Plus, the rewards points should be available to consumers in a timely manner. There are several considerations here.

Loyalty 59

Loyalty How To Banking Airlines 59

Service Untitled

MARCH 24, 2014

For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs.

Loyalty 58

Loyalty Loyalty Programs Rewards Programs Transportation 58

Kitewheel

MARCH 4, 2019

Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. Personalize Based On Past Behavior to Drive Loyalty. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Up Your Service

MAY 3, 2017

In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Organizations can have great rewards programs, but it’s not sustainable long-term if the service is poor.”. The contact center as a concierge.

Hospitality 74

Hospitality Travel Industry Brands 74

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty. This is so true.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40