Second to None

MARCH 29, 2019

In a previous blog , we looked at evidence that points to a strong correlation between customer experience and return on investment. In order to get the stamp of approval for your CX investment, you will most likely be asked to illustrate the expected return; fair. 1,2] [link]. [3]

ROI 86

ROI Measurement Effort Score How To 86

Second to None

MAY 8, 2018

Email marketing remains one of the most effective ways to establish customer relationships and boost ecommerce sales. Although every campaign is different, email marketing campaigns deliver an average return on investment of 4400% for every dollar spent. No other marketing tactic comes close to matching this ROI.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Second to None

MARCH 14, 2018

However, proving the return on investment of experiential isn’t as cut and dried as tracking the click-through rates of your online ads. Next, capture, focusing on converting customer attention into quantifiable results through a blend of traditional and proprietary metrics. Build long-term customer connections.

Strategy 54

Strategy ROI Social Media Return on Investment 54

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Customer Experience 49

Customer Experience Video Sales ROI 49

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. I’ll gamble — Won’t pay for what I do not need.

Customer Experience 53

Customer Experience Video Sales ROI 53

Second to None

APRIL 12, 2018

Once you’ve established who your customer is, you can create targeted messaging, rather than a broad message to all guests, which may not speak to each individual. Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.”

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Hero Digital

NOVEMBER 26, 2018

Bridging hard data with this seemingly nebulous technology in order to improve customer experience (CX) management. Increasingly, superior experience is becoming the key driver in consumer brand affinity. The large amount of data permutations necessary to create 1:1 customer experiences across audiences, devices, geographies, etc.

Strategy 46

Strategy Data Multi-Channel Roadmap 46