Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Bold360

JULY 13, 2017

Being aware of the channels your customers use and how they interact differently on each one is one of the most valuable elements of creating your own business strategy, and can be seamless if you utilize powerful analytics software. How can Omnichannel Customer Service take this Further? The success speaks for itself.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

Every sector is different, but if your customer engagement levels are not in the top 10% of your industry, you have work to do. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Loyalty programs are essentially a value exchange. consumer goods (Fitbit).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SmartKarrot

NOVEMBER 2, 2020

Equipped with an extensive background in ecommerce and entrepreneurship, he handles all marketing and customer success efforts. On customer retention strategies, his response was as follows. Survey your customers frequently to measure customer satisfaction and handle all shortcomings that the customers raise.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

CSM Magazine

JANUARY 29, 2018

A company that values its customer’s business may set up a designated customer support team for complaints and feedback, but a customer centric company will put the needs of customers at the forefront of operations and ensure that all members of the team are on the same page. 4) Are you empowering your employees?

Customer Centricity 75

Customer Centricity e-support How To Policies 75