Beyond Philosophy

MARCH 16, 2015

My concern is the focus on improving the Customer Experience is in danger of heading the same way as Customer Relationship Management (CRM), into failure if it’s not careful. IT systems are part of the reason many Customer Experiences are poor but only part of the reason. Customers deserve better.

CEM 60

CEM CRM Conference Employee Engagement 60

Storyminers

JULY 6, 2020

Adrian is also a best-selling author, Forbes contributor, blogger & podcaster and frequent conference speaker, panel participant, and Chari. His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Colin has written seven bestselling books on Customer-driven growth.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Adrian is also a best-selling author, Forbes contributor, blogger & podcaster and frequent conference speaker, panel participant, and Chari. His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Colin has written seven bestselling books on Customer-driven growth.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

BirdEye

APRIL 7, 2023

Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. To do this, establish goals in your CRM software to track your lead source from inception. But how can you track costs per lead?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

CSM Magazine

FEBRUARY 15, 2016

Retailers that are failing to prioritize the importance of the customer journey in their quest to build consumer loyalty risk giving their competitors an advantage. Left: Andrew Bray, Managing Director at K3 CRM . However, in order to be truly effective, this data must also integrate with back end transactional systems too.

Retail 40

Retail Loyalty CRM Social Media 40

Gainsight

MAY 18, 2023

They don’t just think about success for a few customers, they set out to accomplish success for all customers. As a result, their companies reap the rewards of stronger adoption and customer retention. This year, we have three DCS Disruptors: Alteryx, Samsara, and SAP Concur. Well done, HMH!

Customer Success 52

Customer Success Software Customer Journeys Analytics 52

BirdEye

MARCH 24, 2023

We have mentioned a few key metrics and we’ll include those here along with additional key metrics to track: √ Sales growth √ Customer acquisition cost (CAC) √ Customer retention rate √ Conversion rate √ Pipeline growth √ Market share Tracking metrics is essential to making data-driven decisions to achieve growth objectives.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98