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How to build the business case for your DEI strategy

Qualtrics

Successfully building a diverse, equitable, and inclusive workforce gives your company a competitive advantage and enables you to better attract and retain the best talent. But how do you sway a leadership team to invest in DEI initiatives, especially in times of financial uncertainty? Tip #2: Lead with why.

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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

The most forward-thinking ones shifted away from being traditional market research providers to business contributors, then strategic insights partners, and finally, sources of competitive advantage. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook. of the handbook.

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The ultimate guide to business development in 2023

BirdEye

In this guide, we’ll provide you with the tools, tips, and strategies you need to thrive in the year ahead. It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. These encompass distinctive competencies and competitive advantages.

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What’s Your Mobilization Strategy?

Alliance by IFS

Astea International has released a new white paper, Mobilizing Field Service Management , that outlines the benefits of mobilizing field service, and tips for creating a mobilization strategy that can incorporate emerging technologies.

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Churn Monster: Cheater

ChurnZero

If you are not aware of who the competition is and knowledgeable about their strengths and weaknesses, it’s likely that another vendor could enter the picture and provide a competitive advantage, such as product offerings at lower prices or value-added features. ChurnZero Resource – ROI Calculator.

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How to Sell to a CFO: 7 Proven Tips for Contact Center Leaders

Playvox

As “do more with less” becomes a familiar mantra, contact center leaders are challenged to convince C-suite executives, and especially chief financial officers (CFOs), that not only is it mission critical to deliver outstanding customer experiences (CX) , but that it’s also an opportune time to invest in workforce management (WFM) software.

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Demand Generation vs Lead Generation: Understanding the Difference in B2B Marketing

SurveySparrow

By targeting prospects more likely to become customers, you can allocate your resources more effectively, resulting in a better return on investment (ROI). Competitive Advantage Generating quality leads and building demand can give you a competitive edge. What is Lead Generation?

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