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Reimagining Customer Loyalty Programs

ShepHyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision? You spend a dollar and earn a point.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Retail reward programs no guarantee of customer loyalty

Service Untitled

Nordstrom’s Fashion Reward program gives cash back and offers private and exclusive shopping experiences to cultivate customer loyalty and incremental sales. Now if the retailer happens to offer another 10 percent discount just for presenting a reward card – that’s just another plus.

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5 Creative Ideas to Build Customer Loyalty

CSM Magazine

Building customer loyalty is quite essential for companies, regardless of their sizes. This often leads to increased sales, revenue, and profits. Also, loyal customers can become your company’s ambassadors because they spread the good word about your firm to their friends and relatives. Create Different Customer Reward Programs.

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Why Engagement Strategies & Investment Are Important for Customer Retention

ProProfs Chat

For better brand visibility, companies must ensure that they have a powerful engagement strategy that builds brand consistency, resulting in prospects associating with the right values and feelings of your company. Avoiding the typical sales pitch. The company offers miles on all Star Alliance flights.

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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

Even more interesting is the trend over the last few years as major companies go analog after having built up a successful business 100% online. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty. Loyalty programs shouldn’t exist in a vacuum.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

That is why Walmart might collaborate with fuel retailers, insurance companies, travel agencies, pharmacies, or construction hardware companies. Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy.