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Chief Customer Officer in Manufacturing & Distribution With Anne Herman – CB47

Customer Bliss

Anne Herman is the Chief Customer Officer for MSA – The Safety Company, the world’s largest manufacturer and distributor of safety equipment. Anne is the third Chief Customer Officer for MSA. They needed to bring more of a customer voice to delivery/operations, so she undertook that role.

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Driving CX transformation within the C-suite

Alida

Special guest speaker Christine Corbett, Group Chief Customer Officer at Australia Post shared the story of the creation of the Chief Customer Office at Australia Post and its role to ensure the customer is the centre of everything they do. Focus on customer outcomes, over revenue outcomes. “Do

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Make Customer Delight About Delivering Value with Jon Herstein of Box

Customer Bliss

Customer delight is incredibly important, but it’s also insufficient,” says Jon Herstein , Chief Customer Officer at Box , a cloud content management company that serves about 90,000 customers. Delivering value is ultimately the key point of B2B customer success and delight. That can be painful.

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

A purchase decision is determined by customers- they will look at a positive experience over anything else. Customer experience is now a priority for any company. This is why more businesses are appointing Chief Customer officers to focus on customers. Should Chief Customer Officer oversee marketing chores?

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My Rock, My Story: How Airbnb Uses Customer Listening to Determine Goals

Customer Bliss

The following post is an excerpt from my book: Chief Customer Officer 2.0. Our goal is to map key themes from customer feedback and drive continuous improvement frame by frame. The great thing is that we have always been keen to hear from our customers. We now have united our approach company-wide.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

As my trip progressed, I got email requests for feedback at each step. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. . Suggestion: make the choice of survey methods part of the customer profile. Think “Survey+” for Customer Feedback. Surveys are highly versatile.

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Is Your Company Serious About Customer Success? Here’s How to Find Out

Gainsight

How is your product team incentivized or aligned to take feedback from the CS team? The Volume of the Customer Voice. Even if you’ve got a robust CS team doing all the right things day-to-day, it can be a red flag if the voice of the customer isn’t surfacing in the bigger CS processes. “I’d