Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

AUGUST 21, 2023

Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand. By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

MARCH 8, 2021

Advertising your brand is a marketing strategy that helps business owners to showcase their best deals and offers to their target market. It is an innovative way to improve your business and make it on top among your competitors. One of the ways on how you can introduce your products and services to people is through advertising.

Loyalty 52

Loyalty Rewards Programs Advertising Social Media 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

JANUARY 9, 2024

Comparing WEX Fleet Cards and Other Leading Brands WEX, BP, Shell, and FleetCor are the leading brands behind business fleet gas savings programs. Fleetcor’s Virtual Fleet Card is another innovative offering that simplifies expensing and tracking while affording attractive discounts from Value Link feature merchants.

Transportation 52

Transportation Rewards Programs Report Financial 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49