Lumoa

AUGUST 23, 2021

In any case, customer experience used to be the largest way to differentiate your brand among the turbulent sea of competition. New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention.

Customer Experience 236

Customer Experience Social Media Video Analytics 236

Maru Group

AUGUST 3, 2020

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52

Brands Government Study Metrics 52

C3Centricity

NOVEMBER 20, 2017

If we’d only looked at other fruit flavoured soft drinks we would have missed a whole – and large – section of category consumers. This shows the power of taking the consumers’ perspective, especially when segmenting a market. – Consumers of coffee … or … people who have bought insurance for natural disasters.

How To 168

How To Insurance Groups Consumers 168

Qualtrics

FEBRUARY 21, 2020

In the current landscape, it’s easier than ever for customers to open accounts with a number of different businesses, rather than rely on a single bank for all their needs. consumers to rate their interactions with 294 organizations across 20 industries, including banking. Earning consumers’ trust.

Banking 36

Banking Industry Customer Experience Customer Journeys 36

Pointillist

JUNE 7, 2021

In 2020, enterprises and consumers were forced to cope with unpredictable circumstances that altered how customers behave, what they want from brands and most importantly, how organizations can meet their evolving expectations. “ Successful experience leaders create value for customers and ROI for the brand.

Measurement 71

Measurement Survey Customer Journeys Management 71

Qualtrics

JULY 7, 2020

Sebastian McClintock, Director of Customer Experience from Delivery Hero shares how customer insights are driving real-time shifts to business strategy during the current pandemic and setting the company up for the “new normal.” What advantages does Delivery Hero have going forward being a digital-first brand?

Customer Experience 26

Customer Experience Survey Customers Feedback 26